Winning the Hearts of Gen Z Consumers: Food Category
Opeepl Youth Pulse, Wave 2 (May, 2024)
This 37-page report, packed with actionable insights, reveals the latest developments and trends in the Gen Z consumer landscape when it comes to their food purchases. See how brands like Ben & Jerry's, Beyond Meat, Burger King, Danone, Dr. Oetker, Lay's, M&Ms, McDonald's, Nutella, and Oatly, are performing among Gen Z. Download your guide to winning the hearts of Gen Z consumers now!
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Opeepl Youth Pulse
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.