Youth Pulse: Key Trends for Food Category

Opeepl Youth Pulse, Wave 3 (September, 2024)

This report, packed with actionable insights, reveals the latest developments and trends in the Gen Z and young millennial (15-27 y.o.) consumer landscape when it comes to their food purchases and preferences.

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Opeepl Youth Pulse

Opeepl Youth Pulse

As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.

Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.