Winning the Hearts of Gen Z Consumers
Opeepl Youth Pulse, Wave 2 (May, 2024)
Wave 1 of Opeepl’s Youth Pulse challenged some notions about Gen Z, such as being highly socially conscious and value-driven in their consumption. Wave 2 reveals the latest developments in the Gen Z consumer landscape and delves even deeper into understanding this demographic. This 49-page report, packed with actionable insights, will help you in the journey to winning the hearts of Gen Z consumers.
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Opeepl Youth Pulse
As Gen Z and young millennials (15-27-year-olds) become the largest consumer segment in global markets, it is crucial for businesses to understand this audience’s values, beliefs, and behaviours to adapt to the evolving consumer landscape.
Youth Pulse is a bi-annual study that delivers the latest trends and developments in the young consumer market. Using our unique mobile Dynamic Sampling technology, we reach youth directly on the device they use every day—their smartphones.
Explore Youth Pulse, Wave 2, findings for your category
Access category-specific reports to get Gen Z insights relevant for your industry.
